Here are some benefits of search engine optimization ( SEO ) :
Create A Better And More User Friendly Website
For beginners, SEO will help you create quick, easy and user-friendlier website for users. Notwithstanding the name, search engine optimization is not only about search engines but the focus is on the user.
Search Engine Optimization gives Business Traffic And New Customers
If you think about it, one of the main reasons you have a website is to increase and differentiate your customer base. It is a fact that businesses that have a
website grow twice as fast as businesses that don't have a website. SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers. If you're willing to spend few hours of time, energy and small amount of money. SEO will help brings â€œtargetedâ€Â traffic to your website, and finally more customers to your business .
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
And since SEO also targets users who are actively searching for products and services like yours, the traffic result from SEO is more qualified than many
other marketing strategies, resulting in cost-savings for companies.
Higher Return on Investment (ROI)
With SEO, you are assured of getting a higher ROI than other advertising or marketing efforts. This happens due to the inbound marketing strategy where you have an opportunity to target only a specific market at a given point of time. Which means, you can reach out to only those customers you know can have potential for the business. You needn't spend a lot or waste the money over a target audience entirely unnecessary to the business.
Search Engine Optimization Helps You Navigate The Ranking Factors
Many business owners are surprised to learn just what goes into the ranking of a website, a blog or a page. In fact, search engines use at least a couple
hundred different criteria to determine where a page ranks in the search results. While using the right SEO keywords in your page text will help.
Increased Site Usability
SEO consists of rearranging the site\'s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for
search engines to drag your site and find pages, but also makes it easier for users to find information on your website as well.
One of the benifits of getting higher rankings on the SERP\'s is building brand awareness. If your website apear on the first page of famous search engines
like Goolge , Bing , Yahoo your customers are more likely to trust your brand. Therefore small businesses want to build better brand awareness.
Suppose two different Companies selling same product at same price. But one company has search engine optimized website and other one has a non optimized website. So what do you think that which company is more successful according to the above points.